A Straightforward Approach To Website Design

In Internet marketing circles, it's often said that content is king when it comes to search engine rankings. Now, I am definitely not going to make a fool of myself by saying that there's no truth in this. However, I will say that countless Internet marketers misinterpret this valuable piece of advice.

As a result, the owner of a small business will either sit down and write countless articles concerning a particular niche, or else they'll order their articles from a site that specializes in providing website content. There is nothing wrong with this, but it's not the be all and end all of online success.

As a small business that is just starting up, your online presence is of the utmost importance, and it all begins with small business website design frankston. Again, website design is not only your starting point, but instead, it's the backbone of your online presence. Allow me to explain.

Before you begin to tackle the issue of getting a favorable ranking with the various search engines, you first need to think about the people who will be visiting your website. One could say it's almost like hosting a party. You want everything to be ready and in order before your guests start arriving.

The same applies to your website, in that it must be ready when your first visitors arrive. Most big businesses have wonderful tradie websites, whereas countless Internet marketers have atrocious looking sites, and then they wonder why they aren't making any money. Remember, first impressions are lasting impressions. Your website design must be powerful enough to impress.

As strange as it might seem, those impressive websites you see don't always cost an arm an a leg. These days competition is fierce, and as such, there are countless online companies that specialize in small business web design, and their rates are often extremely competitive.

Bear in mind that the search engines don't only rank you according to the articles you publish. They rank your site based on perceived value. Ideally, your home page should contain all the necessary keywords and keyword phrases which people might type into a search box. Descriptions of products or services must be bold, and I'm not referring to the font.

Content that you publish on your site must be direct and to the point, while at the same time being informative. Too many Internet marketers steer clear of direct promotion simply because some article directories don't allow it. These days, having thousands of articles on sites like EzineArticles is not going to get you the traffic you need. If you really want your website to be a powerful online tool, then your primary concern should be website design.
 

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